Apple may well be inspired by one of Amazon’s flagship offerings. The Apple brand would reflect a bouquet of music streaming service, original TV series and access to digital newspapers. This is reported by The Information website which has not obtained any official confirmation from the person concerned.
The idea is very close to the Amazon Prime concept which offers access to a streaming music service, movies and series as well as one-day delivery for purchases on Amazon for a single subscription of 49 euros per year.
Muscle Apple’s ecosystem
Apple would differentiate itself by emphasizing the variety of its entertainment offering that would not be limited to music and video. Such an offer would be a powerful lever to anchor consumers in the Apple product family. No other brand is so successful as to encourage customers to own several of its interconnected devices: iPhone, iPad, Apple TV, Mac … Once immersed in this hardware and software ecosystem, it is more difficult for users to migrate to a competing platform Android or Windows. Such a bouquet would further strengthen the link.
According to The Information, Apple will begin its deployment next year with the launch of a new digital press subscription combining the Apple News application with the offer of Texture, a digital kiosk that he has acquired in March and offers unlimited access to various publications.
Consolidate Apple Music
Then, this subscription would be associated with a future VoD service and Apple Music which has 40 million subscribers three years after its launch.
The subscription concept is relatively new at Apple. The brand has long resisted music streaming as iTunes download sales flourished. But times have changed. Streaming has become the main way to consume music and Apple has adapted.
For its part, Amazon has benefited from its bundled subscription. In April, e-merchant boss Jeff Bezos said the Prime service has 100 million subscribers around the world